After working in a well-known barbershop for four years, Curt decided to take a chance and open his own establishment. His business was met with love from the community but also a big obstacle: How to get people to pay for expensive haircuts in a very rural town. DTV created an entire campaign for his business which included: A Video Business Card, a Video Sales Letter, and an entire redesign for the website to showcase the luxury experience that he offers. We recorded a few videos that explained Curt’s vision for his brand, and we shot several Video Advertisements which ran on social media. In the end, DTV put all of these ingredients together to cultivate an online experience to convert new traffic on his website into loyal customers.