Samson Properties

About Us

The DTV Agency is an advertising and behavioral science agency, which means we understand how to command more attention in your marketplace and we study how to convince people to take you up on your offer. We build online systems that directly impact your bottom line and give your potential clients an experience that your competition cannot.

At the DTV Agency, we create custom systems that automate the process of getting the right kind of attention. We then guide that attention through an experience to entice your potential clients to take you up on your offer. We use video advertising and behavioral science to create advertising campaigns, custom funnels, social media content, and other marketing tools that generate leads and sales passively for business owners.

Overview & Goals

As a brand, Samson Properties is an already-successful brokerage with 50 locations across the DMV. With the market unstable and unpredictable, people are looking to buy and sell at the drop of a dime. How do you make sure that people shop with Samson over your competition? Secondly, how do you also make sure they shop with your office? Lastly, how do you make sure they know to shop with the best team ever, the Key Team?

We want to introduce the opportunity to grow your Key Team by using a proven system that works in today’s market. We will create a custom experience for your consumers that no other brokerage or office can match. We will specifically target the first-time home buyers, the older folks who are buying their home to live out the rest of their lives in, and the middle-aged clients who are looking for the house to raise their family in? We will create specific messages through video ads that speak directly to these audiences and we will target these demographics by their online activity, locations, interests and much more. This system generates results that will only compound over time.

Google PPC & SEO VS. Social Media Marketing

PPC and SEO are essential for a business, but what comes after someone clicks your link is an entirely different animal. Digital marketing is used to achieve many different goals. One in particular is for a business to be omnipresent. This is achieved through brand awareness, recognition, and attracting your ideal customers.

Google

Text based

Overpriced Attention

attracts everyone

VS

Social Media Marketing

powerful visuals

Attracts the right people

Incredible ROI

Video is King

Video ads outperform static ads – they get more clicks, have more reach, and lower the cost to acquire leads. Video guides people from awareness to consideration to conversion.

Supporting Data

In 2022, online videos make up more than 82% of all consumer internet traffic
78% of people watch online videos every week, and 55% view online videos every day
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text

The Ultimate
Funnel System

Our Ultimate Funnel System is the perfect marriage between high-quality video production, advanced digital marketing, and conversion-based custom sales funnels. If potential clients are not aware of you, they are not able to buy from you. The Ultimate Funnel System is a collection of the most-used tools that assist companies in all industries to increase their profits from their presence on social media.

The Virtual Business Card

This is the fastest way to get potential clients into your funnel. With the tap of a phone, scan of a QR code, or sending of a link, you can turn every connection into a lead. Who you are, what you do, why people need to buy from you, and how to take you up on your offer - all a few clicks away. An easy and efficient way to exchange contact information with people you meet networking, a helpful link to include in the signature of your emails, and a great place for potential clients to get a feel for who you are.

The Ultimate Funnel System
Includes

Lead Generation funnel

This is where we leverage your best offer in the marketplace in order to generate qualified leads who are interested in what you have to offer.

Brand Video

This a two-minute video designed to entertain and educate potential clients on your company, and ultimately convince those potential clients to execute by buying your product or service.

Professional video advertisements

High quality advertisements that will range between 30 - 60 seconds each.

Virtual Business Cards

Fully customized VBCs with your company’s brand video, as well as individual profiles for you and your employees. This also includes custom NFC cards or buttons that are used to share each individual business card and profile with a simple tap.

What We Propose

As stated in our meeting, we are looking to grow your Key Team and video advertising is the way we are going to do it. With our aims set to represent Samson Properties as a whole, we will partner with your location for a special price, with an understanding that once we show our results to your office, you will recommend and back our efforts with the other locations. Simultaneously, as we move on to represent other locations, your office will not have to pay for our continued service.