Via Colori Stafford
A two-day, family-friendly event, taking place 9:00 a.m. to 5:00 p.m. Saturday, September 25 and Sunday, September 26, 2021.
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What is Via Colori?

The Via Colori® Street Painting Festival is the modern day version of a centuries-old tradition in which dozens of volunteer artists create large-scale pastel artworks directly on the pavement of our county’s streets. Held in the commuter lot near the intersection of Route 630 (Courthouse Road) and I95 north in Stafford, Virginia, the location provides plenty of parking and space to spread out.

Bring the entire family to watch the artists in progress, enjoy music on the Via Music stage, and visit vendors and food trucks. Kids will love Via Bambini, where they’ll get to create their own works of art! Via Colori Stafford benefits the Stafford Museum and Cultural Center and the combined Rotary Clubs of Stafford with support from our sponsors.


  • Register to create a 4×4, 6×6 or 10×10 square on your own, with a partner or a group. Deadline is 9/10/2021. 
  • Participate in a workshop with featured artist Melanie Stimmell, founder of the Street Painting Society on Wednesday, 7/28, 6:00-9:00 to get a feel for the festival and learn some tricks from this award-winning artist. 
  • Because our sponsors believe in supporting the arts, there is no charge for the artists, and materials are included. 
  • There will be an artist’s reception and materials pick-up on Friday, September 24. 

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Our Sponsors

Tour Stafford Virginia
The DTV Agency Logo
The DTV Agency
Rotary Club of Stafford
Fredericksburg Virginia
Mary Washington Healthcare
Mary Washington Healthcare
Toyota SHEEHY Fredericksburg

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Why should I sponsor an artist?


Via Colori® offers you at least one advantage not found at other festivals. At most art shows, the public sees the sponsor’s name once. But, because Via Colori artists are creating the work on the pavement during the festival, it changes each time the public passes. People return again and again to mark the progress of the work in the process, they see your name and logo, denoting your contribution. Banners denoting your sponsorship will be prominently displayed above a painting sponsored by you! Your sponsorship will also be listed on our website, social media accounts and highlighted throughout the year.
The main benefit is that you directly help our beneficiaries, the Stafford County Museum and Cultural Center and the Rotary clubs of North Stafford and Stafford. All donations/sponsorships (monetary/gifts) are tax deductible and a receipt will be distributed for your records.

The Stafford County Museum and Cultural Center’s mission is to collect, preserve, interpret, and promote the diverse history of Stafford County in order to build an understanding of our past and its connection with the present. As part of the 2021 operating plan, the Museum is looking to establish a long-term celebration of culture that can become an annual signature fundraising event and create a family-oriented gathering for the County. Via Colori Stafford is that gathering, and the funds raised through sponsorships go right back into Stafford County through the Museum and local efforts of the Rotary Club of North Stafford and the Rotary Club of Stafford.

The Experience


Via Colori® Stafford! is a two-day, family-friendly event, taking place 9:00 a.m. to 5:00 p.m. Saturday, September 25 and Sunday, September 26, 2021. Accessible parking and portable restrooms will be available. Food trucks will be onsite should you wish to purchase refreshments The event is free for participating artists and the public, and you’ll find a number of community organizations and sponsor tables to visit, plus activities for children. Artists will be busy creating their chalk paintings on well-spaced squares, so you’ll be able to walk around and watch them in action.



Have you ever wanted to be part of a big, exciting art show, but drawing isn’t your thing? Via Colori Stafford! is your opportunity to see it all from the inside. Volunteers are essential to making it an amazing, family-friendly event to celebrate the arts and the creative process, and volunteers are absolutely critical to make this festival happen. In fact, WE are volunteers!

Your efforts will help this great festival raise funds for important causes. We have many volunteer opportunities before, during and after the main event, so please submit this form indicating your areas of interest and availability for yourself or a service group that you may represent Via Colori Volunteer Interest Form

Please note:

  • The available times represent the public event times; however, the volunteer shifts may vary depending on the assigned volunteer task or role. 
  • Volunteers must be 16 or older or accompanied by an adult or group leader.

Contact viacolorivolunteer@gmail.com for more information.

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